Facebook conversion leads integration helps your Facebook lead ads optimize for the quality of leads instead of the volume of leads. When users submit the lead form, their contact information is captured and synced in Highlevel’s CRM. This contact information can then be used to follow up with the leads to nurture them and move them further down the sales funnel. As each Lead moves through the sales funnel, the conversion leads integration allows the advertiser to share the lead status with Meta, which allows Meta to optimize the lead ad for increased lead-to-sales conversion.