Rather than duplicating effort when sending out communications, the Email Marketing tab in the Sub-Account level can be used to create email and SMS templates. In other words, build once and use over and over again. There are options for plain text email and SMS templates, but there is also a graphic email builder that can make a company’s message more exciting. It includes a drag-and-drop editor allowing text, images, videos, and buttons to be organized in a beautifully designed layout.